The Google Advantage for Health & Wellness Practitioners
Use the power of Google AdWords to get new patients!
"We used to get 1-3 new patients per month from online, after 3 months we were up to 8-10 per month and now after 9 months we are approaching 30 patients per month at roughly a cost of $30-35 per new patient using Google AdWords." *results may vary
Dr. Derek Cook, Naturopathic Doctor
Clinic Director at Healthflow, Calgary
I highly recommend that NDs who want to have a leading edge over other docs in their market NEED to take this training. I ended up going from booking same week - 1 week out, to now booking 2 - 3 weeks out. Thanks Melissa!" *results may vary
Dr. Chelsea Gronick, Naturopathic Doctor
,Clinic located in Kelowna, BC
A health and wellness practitioner that wants to get more new patients/clients in the door?
Needing a quick and simple way to be at the top of Google's search results without spending the months needed to get SEO?
Not ready to shell out the average $1200 setup + $400 monthly management fee to hire an agency to do your Google AdWords?
The Google Advantage For Health & Wellness Practitioners course is here to help you reach the people that need you for a fraction of the cost.
Because Google is the first place we search for a solution to our problems. (Ain't nobody searching in Facebook's search bar for naturopathic doctor, nutritionist, physiotherapist, massage therapist... etc).
For example, using Google's trend data let me show you how many people are Google searching for "naturopath" every month in Toronto.
You read right... between 1,000 - 10,000 searches a month include the word naturopath....
The question is.... are you showing up when these people need you?
These averages are not only for Toronto, they are pretty much the same in all major urban cities.
Even if you are in a small town or small city where searches can range between 10-100 a month for "naturopath", AdWords can help place you at the top of the results page.
I've been helping health and wellness practitioners with their online marketing for the past 10 years and have learned, tested, and refined what works and what doesn't. All the while implementing what I learn in my research as a PhD Candidate in business strategy to test for what works best.
I've used AdWords as a first step tool to help practitioners and clinic owners get more new patients in the door.
For example, Derek Cook, ND and clinic owner of Healthflow in Calgary didn't have an online marketing plan and was struggling to get new patients in the door. On average the clinic received 1-3 new patients a month. After I built and managed Google AdWords for them they averaged 10 new patients per month after 3 months and 30 new patients a month after 9 months at a cost of $35 per new patient*. AdWords allowed his clinic to start getting more new patients in the door right away while they continued to do the necessary search engine optimizing (SEO) to their website that would bring in new patients months down the road.
In short, you are getting the experience and testing I've done to make AdWords work for health and wellness practitioners.
*results may vary
One of the frequently asked questions I get from practitioners is: What is the expected return on investment (ROI)?
No program or course works unless you work. I know that if you go through the lessons and do the work, you will achieve results in your practice/business.
Ok but you want numbers... while results may vary here is a typical case from the one-on-one work I do following the same strategy laid out in this course.
On a $200-500 per month ad budget for a large urban city my Google AdWords work will bring in 10-20 new patients a month depending on the demand of service for the ad running. If we are conservative, 10 (new patients) x $175 (intake fee) = $1750 ... these then turn into follow-up consults at $100 within the month = $1000. So a one-time investment of $350 in the course and $200 monthly ad budget turned into $2750 for the month based on this info. Then of course new patients come in for more follow-ups and services (acupuncture... IV... testing..) and buy supplements and bring family and friends.* *results may vary
For the price of only a few intakes you can join this course and start running your Google AdWords ads in less than 90 minutes.
My mission is to help you get more new patients in the door. There are people in need of your services, I should know I was one of those people 10 years ago. That's why I invite you to join the course for 30 days. If you don't feel I've delivered, I'm happy to refund 100% of your money.
I will ask to check your AdWord work through my agency account as a viewer and ask what didn't work for you (so I can learn and improve). If you go through the course and don't get value, I don't deserve your money. Just email me and I will refund you.Email me Send Mail and I'd be happy to help you figure out whether or not this course is right for you.
Melissa Leithwood
What You Need To Know
First Step: Google My Business
Google AdWords: Getting Started
Your First Time? AdWords Signup
AdWords: Launching Your Campaign (The Right Way!)
Getting Your Ad Seen...More!
Your Ad Strategy
Keywords: Done-for-you Keyword sets for Adgroups
Keyword Planning Tool (...Your Best Friend!)
Monthly Management: Reducing costs, Increasing Clicks
Landing Page Creation
Ask Melissa: Virtual Assistance
Webinar Replay - AdWords (October 2016)
As a new ND, I was interested in learning all potential avenues for marketing. Melissa's course was so simple to follow. We got together and made our ad whil...
Read MoreAs a new ND, I was interested in learning all potential avenues for marketing. Melissa's course was so simple to follow. We got together and made our ad while watching each module, so essentially she walked us through step by step. We have seen an increase in patients coming from Google, and I personally have seen a significant growth in my practice as a new grad. Melissa was so great to offer tips and advice on our ad and we are really happy with how it's performing!
Read LessMelissa's google Adwords course was straight forward and easy to implement yet very effective. As a solo practitioner starting a new practice after mat leave...
Read MoreMelissa's google Adwords course was straight forward and easy to implement yet very effective. As a solo practitioner starting a new practice after mat leave, I didn't have the funds to amp up SEO for my website but now I don't feel I need to thanks to Melissa's course! As a physiotherapist- I can say that ANY health professional would benefit from her Google Adwords course.
Read LessMelissa's course is a fantastic introduction to the use of Google Adwords marketing. I really enjoyed that it was easy to get through in a short amount of t...
Read MoreMelissa's course is a fantastic introduction to the use of Google Adwords marketing. I really enjoyed that it was easy to get through in a short amount of time, and I had the framework for several ads completed by the end of the training. I found her to be very helpful and supportive in navigating a few of my challenges, which I greatly appreciated. I highly recommend that NDs who want to have a leading edge over other docs in their market NEED to take this training. I ended up going from booking same week - 1 week out, to now booking 2 - 3 weeks out. Thanks Melissa!
Read LessMelissa really wants to see her clients succeed and is confident in her ability to help them do so. If you have questions and concerns she goes the extra mil...
Read MoreMelissa really wants to see her clients succeed and is confident in her ability to help them do so. If you have questions and concerns she goes the extra mile to make sure you see results.
Read LessMelissa is a wealth of knowledge with a genuine care to help others succeed in their businesses! Her course is full of great content and will help you make ...
Read MoreMelissa is a wealth of knowledge with a genuine care to help others succeed in their businesses! Her course is full of great content and will help you make sense of marketing, ads and google. I am so thankful for this resource and for all Melissa has to offer!!! - Laura
Read LessMelissa genuinely cares about your success! She is so generous with her time in answering questions and helping you to understand key concepts. I would highl...
Read MoreMelissa genuinely cares about your success! She is so generous with her time in answering questions and helping you to understand key concepts. I would highly recommend working with her.
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